3D Furniture Rendering & CGI

3D Furniture visualization/CGI is the process of creating digital representations or visualizations of furniture items using computer graphics and 3D rendering techniques. These services are commonly used by furniture manufacturers, interior designers, architects, and retailers to showcase their products or design concepts in a realistic and immersive way. Furniture visualization services can include the creation of 3D models, rendering high-quality images, and even generating interactive virtual reality (VR) or augmented reality (AR) experiences.

What we can help with:

  1. 3D Rendering: High-quality rendering involves processing the 3D models with specialized software to generate lifelike images. Advanced rendering techniques can produce images with realistic reflections, shadows, and ambient lighting.

  2. Marketing and Sales: Furniture visualization services are valuable for marketing purposes. High-quality visuals and interactive experiences can be used in promotional materials, online catalogs, e-commerce websites, and social media to attract customers and boost sales.

  3. Customization: Visualization services can also help customers visualize customized or bespoke furniture pieces. Clients can see how different materials, colors, and designs would look before making a final decision.

By utilizing furniture visualization services, businesses can present their products in a visually appealing and engaging manner, helping customers make informed decisions and enhancing the overall shopping experience. 3D visualisation entails the use of technology to transform 3D models and information into a photorealistic 2D image or 3D animation. 

We use the latest 3D visualisation software to deliver the highest quality material for our clients’ imagery needs, ensuring the transformation of a concept into a fully-realised image that can be used in pre-visualisation and marketing for clients. 

Our 3D/CGI RenderingServices

Silo Render

A silo render image uses a 3D rendering technique where a furniture item is displayed against a plain, neutral background without any context or surrounding environment. The purpose of a silo render is to focus solely on the furniture piece itself, allowing viewers to examine its design, details, and textures without any distractions from the background elements.

Silo renders are commonly used in product catalogs, e-commerce websites, and marketing materials to showcase furniture products in a clean and professional manner.

Lifestyle Render

A lifestyle render is designed to showcase how furniture can fit into a specific lifestyle or interior setting, allowing customers to visualize how the items might look in their own homes or spaces. Lifestyle renders often include additional elements such as complementary decor items, lighting fixtures, rugs, plants, and other accessories that enhance the overall ambiance.

A dramatic and inviting option great for displaying a context image, or a roomset, showing the product in a styled scene for interior design projects and briefs.

Hero Render

A hero render This visually striking type of render that serves as the primary or focal representation of a particular furniture product or collection. Hero renders are carefully crafted to showcase the furniture item in the best possible light, often emphasizing its key design features, craftsmanship, and unique selling points.

A product image to infuse mood, reinforce brand ethos, and provide context and a great choice for social media and advertising.

Product Animation Render

A product animation render is a dynamic and visually engaging representation of a furniture item created through computer-generated animation techniques. Unlike static images or renders, product animation renders involve movement, allowing viewers to see the furniture piece from different angles, observe its functionalities, and sometimes even witness it being assembled or disassembled. These animations provide a more comprehensive and interactive understanding of the furniture product, showcasing its features, design, and usability in a dynamic way.

Request a Quote

Vertex CAD & Design Solutions Limited

16 Beaufort Court, Admirals Way, London E14 9XL

Phone: +44 (0) 7402 826312

Email: info@vertexcad.co.uk